Americans bet $167B on sports last year โ but won't bet $20 on their own gym habit
Americans wagered $167 billion on sports in 2025.
Meanwhile, 80% of gym members quit within five months. Fitness apps lose 96% of users after 30 days.
People will bet on strangers throwing a ball. They won't commit $20 to their own health.
That's the psychology we're hijacking.
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Tag a friend who talks about going to the gym more than they actually go.
