


A brand sent you a free product, or you earn commission on a link, and you are not sure whether the video needs TikTok’s disclosure label. This guide turns TikTok’s Branded Content Policy (effective 31 August 2026) into a plain-English workflow for creators.
What’s inside:
• A five-question test for any video, covering gifts, promo codes and affiliate links
• One table that places your niche as allowed, restricted or prohibited, with US and UK notes
• The disclosure setting step by step, including videos you already posted and which sounds to use
• Restricted niches such as supplements, underwear and energy drinks, and three questions to ask the brand
• Six things to settle before you say yes, two copy-and-paste messages and caption wording
• If a video is flagged: you have 24 hours to disclose or appeal before it loses For You eligibility
• A 7-day clean-up plan and a nine-point checklist to run before every post
Who it’s for: small and mid-size TikTok creators who post gifted reviews, affiliate videos or their first paid deals and have no manager to ask. It is not a growth course or a TikTok Shop seller guide.
What you get: a 23-page PDF in English, with instant access after purchase. Rules are sourced from TikTok’s own pages and dated, and the guide says so where TikTok has not stated something publicly. This is practical guidance, not legal advice.