Most people have no idea what fresh fish looks like. Here's what I look for after 40+ years in the trade:

Eyes — They should be clear and bright, not cloudy. Cloudy eyes = old fish.

Smell — Fresh fish smells like the ocean, not "fishy." If it stinks, walk away.

Flesh — Press it with your finger. It should spring back. If it stays dented, it's been sitting too long.

Gills — Lift the flap. Bright red = fresh. Brown or grey = past its prime.

Skin — Should be shiny and metallic, not dull or slimy.

Supermarkets move fish slow. By the time it hits the shelf, it's often 5-7 days old. That's why I've spent my career bringing fish straight from the boats to your door.

Been doing this since 1981 and won a national award along the way — but the real prize is seeing people's faces when they taste proper fresh fish for the first time.

Questions? Drop them below.