I've built landing pages for 50+ creators and coaches. The same mistakes show up almost every time.

Mistake #1: Too many CTAs. Your page has one job — get the visitor to take one action. Pick it. Kill everything else.

Mistake #2: The hero says what you do, not why they should care. "Online coaching platform" means nothing. "Go from 0 to 10 paying clients in 60 days" — that converts.

Mistake #3: No social proof above the fold. If someone has to scroll to find out that other people trust you, you've already lost half your traffic.

Mistake #4: Mobile is an afterthought. 70%+ of your traffic is mobile. If your page looks cramped or loads slow on a phone, you're burning money.

The fix is simpler than you think. One clear headline, one CTA, testimonials up top, and a fast mobile experience. That alone can 2-3x your conversion rate.

I build these pages for creators and coaches every day. If yours isn't converting, it's probably one of these four things.