I’m Chris Bakke, and I love founder-led sales. I scaled my last 3 companies from $0 to $1.5m, $2.5m, and $3.7m in revenue before hiring a sales team.
This is the playbook I’ve used twice now to grow from $0 to $2m ARR (the first time in 18 months, the second time in 12 months): At Interviewed (acquired by Indeed in 2017), and at Laskie (acquired by X/Twitter in 2023). This playbook is 20 pages long, and covers everything from customer development to prospecting to cold emailing to demoing to pricing.
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Going from $0 to $2M ARR with founder-led sales in 18 months
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