What's your current save rate — and what's the #1 cancellation reason you're seeing? 📊
This is the Churn Survey Insights forum — a public space for subscription business operators to share data, compare benchmarks, and learn from each other's retention experience.
I'll start.
Most subscription businesses have a save rate between 0-15% before any active exit survey system is in place. That means 85-100% of cancellation intent turns into actual lost revenue. With a properly designed exit survey + matched save offer system, that number moves to 35-55%+ within 90 days.
---
Two questions for everyone here:
What's your current monthly churn rate and approximate save rate?
What's the #1 reason subscribers are citing when they cancel?
No need to share specific revenue numbers — even ballpark context helps others here calibrate what's normal for their model and price point. I'll reply to every comment with benchmarks specific to your situation.
---
Quick benchmarks to compare against:
Monthly Price | Median Save Rate (with active system) |
|---|---|
Under $50 | 48-55% |
$50-150 | 40-48% |
$150-500 | 32-42% |
$500+ | 25-35% |
---
Drop your numbers below. 👇