Most marketers obsess over vanity metrics — impressions, followers, page views.

Meanwhile, the ones actually making money are tracking these three:

1. Click-to-conversion rate by source

Not just "how many clicks" — but which traffic sources actually convert. A link from a niche newsletter with 500 clicks and 8% conversion rate is worth 10x more than 5,000 clicks from a viral tweet that converts at 0.2%.

2. Time-to-first-action

How long does it take a new visitor to do the thing you want them to do? If your average is over 60 seconds, your funnel has friction you're not seeing.

3. Revenue per session (not per user)

This one changes everything. When you stop thinking "per user" and start thinking "per session," you realize some sessions are 100x more valuable — and you can reverse-engineer what makes them different.

I break down frameworks like this every week inside Clickerr Pro. If you're a marketer who wants to actually understand your data instead of guessing, this is for you.