A salon I talked to last month was losing 8–10 bookings a week because people searched them, hit a Google listing with no hours, and called the shop down the street instead.

If you run a gym, salon, or trade business, this is the usual leak:

• Hours are wrong or missing

• No way to book from the phone in 30 seconds

• Photos look like 2017

• The only “site” is a Facebook page that doesn’t load on mobile

You don’t need a 20-page site. You need one page that answers: what you do, when you’re open, what it costs, and how to book — then a button that actually works.

That’s the bar. Everything else is decoration.