I calculated how much Indians overpay on quick commerce every year. The number is wild.
I did a rough calculation last week.
The average urban Indian household shops on Blinkit, Zepto, or Instamart 3-4 times a week. Average basket: ₹600-800.
On any given basket, there's a 15-25% price differential between platforms depending on what's in your cart. Add delivery fees, hidden offer eligibility, card discounts (HDFC saves ₹75 on Zepto, Axis saves more on Blinkit), cashback, Blinkit Pass vs Zepto Super — and the gap gets bigger.
Most people leave ₹150-250 on the table per order without realizing it.
4 orders/week × ₹200 saved × 52 weeks = ₹41,600/year per household.
The frustrating part: the information exists. The prices are public. The offers are live on the apps. Nobody's just put it together in a way that actually answers: "what's the cheapest way to buy THIS basket TODAY?"
That's what we're building with CompareCart — an optimization engine that takes your list and returns the single cheapest purchasing strategy, including whether splitting between two platforms (after delivery) actually saves you money.
Early beta is live and free. Join at whop.com/comparecart-005f.
Happy to discuss the architecture or quick commerce economics in the comments.