Most e-commerce brands burn money on ads because their funnel is broken. Here's the framework I use to fix it:

Step 1: Kill the homepage hero slider. Nobody cares. Replace it with a single, high-converting offer above the fold — one product, one benefit, one CTA.

Step 2: Your email welcome sequence is doing nothing. The first 3 emails should be: social proof, objection handling, urgency. Not "thanks for signing up."

Step 3: Retarget with video, not static images. A 15-second UGC-style clip outperforms a polished brand ad 9 times out of 10 for retargeting.

Step 4: Build a post-purchase upsell flow. Most brands leave 20-30% of revenue on the table by not having a one-click upsell after checkout.

I've built this funnel stack for dozens of brands doing $5K-$50K/mo. The ones who execute all 4 steps consistently break past $10K.

If your brand is stuck, the bottleneck is almost always your funnel — not your product.

Most e-commerce brands burn money on ads because their funnel is broken. Here's the framework I use to fix it:

Step 1: Kill the homepage hero slider. Nobody cares. Replace it with a single, high-converting offer above the fold — one product, one benefit, one CTA.

Step 2: Your email welcome sequence is doing nothing. The first 3 emails should be: social proof, objection handling, urgency. Not "thanks for signing up."

Step 3: Retarget with video, not static images. A 15-second UGC-style clip outperforms a polished brand ad 9 times out of 10 for retargeting.

Step 4: Build a post-purchase upsell flow. Most brands leave 20-30% of revenue on the table by not having a one-click upsell after checkout.

I've built this funnel stack for dozens of brands doing $5K-$50K/mo. The ones who execute all 4 steps consistently break past $10K.

If your brand is stuck, the bottleneck is almost always your funnel — not your product.