Most e-com brands are leaving 20-30% of revenue on the table because they're missing these three email flows. Here's what they are and why they work:

1. The Abandoned Cart Sequence (3 emails, not 1)

Most brands send one sad "you forgot something" email. That's not enough. You need:

• Email 1 (1 hour): Reminder with product image. No discount.

• Email 2 (24 hours): Social proof — reviews, testimonials, UGC.

• Email 3 (48 hours): Urgency + a small incentive (free shipping > discount).

2. The Post-Purchase Flow

The sale isn't the end — it's the beginning. Within 7 days of purchase, send:

• A "how to use it" guide

• A cross-sell based on what they bought

• A review request with a photo incentive

3. The Win-Back Sequence

Customers who haven't bought in 60-90 days are cooling off. Hit them with:

• A "we miss you" email (not generic — reference their last purchase)

• A "what's new" email showcasing products launched since they last bought

• A final "last chance" with a time-limited offer

I've written these flows for dozens of DTC brands doing $10K-$500K/mo, and they consistently add 15-25% to top-line revenue within 60 days.

If you want us to build these flows for your brand, CopyForge handles it all — product pages, email sequences, ad copy, and sales funnels, all engineered to convert.