Why we killed the subscription model for our software
Most software businesses default to monthly subscriptions because it's the "standard" playbook. We didn't.
We just launched Corelogic with a single one-time price for full access — no recurring billing, no tiers, no upsells. Here's the thinking:
Subscriptions optimize for retention metrics, not customer trust. When someone pays once and gets everything, there's no anxiety about being nickel-and-dimed later. That trust compounds — happy one-time buyers refer more people than annoyed subscribers looking for a reason to cancel.
It forces you to build something worth the full price upfront. You can't coast on a low monthly fee and slow-drip value over 12 months. The product has to earn $100 of trust in the first session.
Simpler support, simpler churn math, simpler everything. No dunning emails, no failed card recovery, no "win-back" campaigns. Just build, ship, and let the tool speak for itself.
Not saying subscriptions are wrong — for a lot of businesses they're the right call. But if your product delivers full value immediately and doesn't need ongoing hosting/updates that justify recurring cost, a one-time "Max Access" price is worth testing.
Curious if others here have tested both models and what you saw on conversion + refund rates.
