CT Marketing

Facebook ads & custom websites built to grow your small business. We handle the digital so you can focus on what you do best.
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coopertravisProfile picture@coopertravis·Apr 2

Why most local service businesses waste money on Facebook ads (and how to fix it)

Most plumbers, roofers, and cleaners I talk to have the same story: "I tried Facebook ads once, spent $500, got nothing."


Here's the thing — it's almost never the platform's fault. It's the setup.


The 3 mistakes I see over and over:


  1. No landing page. They send traffic to their homepage (or worse, their Facebook page). Your ad needs a dedicated page with one clear action — call now, book a quote, fill out a form.


  1. Targeting too broad. "Everyone within 50 miles" isn't a strategy. A roofer should target homeowners 35-65 in specific zip codes who've shown interest in home improvement.


  1. No follow-up system. Someone clicks your ad, fills out a form... then nothing happens for 3 days. By then they've already called your competitor.


Fix these three things and your cost per lead will drop by 50%+ almost overnight.


That's exactly what we do at CT Marketing — Facebook ads + custom websites built specifically for local service businesses. If you want us to handle it for you, check out the Growth Retainer.