Why the first number you say matters more than the negotiation itself
Most people think negotiation happens in the back-and-forth — the counters, the pushback, the "let me think about it." In reality, a huge chunk of the outcome is decided the moment someone puts a number on the table. That's anchoring, and it's the most underrated skill in Chapter 3 of the course.
Here's why it works: whoever names the first number sets the reference point everyone else reacts to. Even if the other side pushes back, they're now negotiating around your number, not their own. Say less than you should, and you've capped your own upside before the conversation even starts.
A few ways to use this without overplaying your hand:
Anchor high, but stay credible. If market rate for a freelance gig is $80–100/hr, don't open at $80 hoping to seem "reasonable." Open at $110–120 with a reason ("that's my rate for projects with this scope").
Frame before you anchor. Before naming a number, set context: "Based on the scope and timeline, here's what this typically runs..." — this makes your anchor feel researched, not arbitrary.
If they anchor first, don't just react — reframe. If a client says "we were thinking $50/hr," don't counter immediately. Ask what's driving that number, then reframe: "For the level of work involved, here's what similar projects run..." That resets the anchor instead of negotiating inside theirs.
The takeaway: whoever anchors well — not whoever argues hardest — usually walks away with the better deal.
Drop a real example below: what's a time an opening number (yours or theirs) shaped how the whole negotiation went?
