Most wellness groups I talk to spend real money on ads that keep running after the front desk goes home.

The call still comes in. Nobody picks up. That person books the competitor who answered.

If you run 3+ locations, this isn't a staffing issue. It's a coverage gap. Night and weekend calls are often the highest-intent ones — someone decided to book after work.

Three things that actually work:

1. One number that never goes to voicemail

2. Booking rules per location, not a shared inbox

3. A human who reviews the overnight log at 8am — not a dump of recordings

If your locations close at 7 and your ads run until midnight, you're paying for leads you can't catch.