Detail Academy

The complete mentorship for starting, scaling, and mastering your auto detailing business. Learn how to gain clients, market your services,...
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Christian HarwoodProfile picture@alpinadetailacad·May 31

The 3 things I wish I knew before going full-time as a detailer

I spent 2 years as a side hustle detailer before making the jump full-time. Here's what would've saved me months of trial and error:


1. Stop competing on price. When I started, I was charging $75 for a full detail because I thought that's what the market could bear. Wrong. I was attracting the worst clients — the ones who complain about everything and never come back. The second I raised my prices to $200+ and positioned myself as premium, I started getting better clients who respected my time and referred their friends.


2. Your phone is your best marketing tool. I wasted money on flyers, business cards, and even a billboard once. The thing that actually filled my calendar? Before-and-after content on social media. Every single job, I'd film a 30-second transformation. That content did more for my business than anything else combined.


3. Product knowledge is a competitive advantage. Most detailers grab whatever's on the shelf at the auto parts store. When you actually understand coatings, compounds, and paint correction at a technical level, you can charge 2-3x more because you can explain why your work is better. Clients pay for expertise, not just labor.


If you're doing detailing on the side and want to make this your full-time income — I built Detail Academy to be the exact playbook I wish I had. Everything from getting your first 20 clients to building a real operation.

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Christian HarwoodProfile picture@alpinadetailacad·May 31
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Welcome to Detail Academy 🔥

Welcome to the team. You just made the best investment in your detailing career.


Here's how to get the most out of your membership:


1. Start with the Blueprint Course — Work through the Detailing Business Blueprint from Module 1. It's built in order for a reason. Don't skip ahead.


2. Join the Members Chat — This is your direct line to me and every other member building their business. Ask questions, share wins, get feedback.


3. Check Updates & Resources — I'll be dropping new resources, templates, product recommendations, and marketing breakdowns here regularly.


4. Take action immediately — Pick ONE thing from Module 1 and execute it this week. The mentorship only works if you do.


Let's get to work.