Devhaus

Premium web design & development for brands that want to stand out. Custom sites, landing pages, and full-stack builds — delivered fast.
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Vladimir IlievProfile picture@vladimiriliev·Mar 26

Why your startup's landing page isn't converting (and how to fix it)

I've built 50+ landing pages for SaaS startups over the past 2 years. Here are the 3 mistakes I see on almost every single one:


1. Your hero section talks about features, not outcomes.

Nobody cares that you have "AI-powered analytics." They care that they'll "cut reporting time by 80%." Lead with the transformation, not the technology.


2. You have too many CTAs.

Every landing page should have ONE goal. If you're asking visitors to sign up, book a demo, AND read your blog — you're losing all three. Pick one. Repeat it.


3. Your page loads in 4+ seconds.

Speed kills conversions. Every extra second of load time drops your conversion rate by ~7%. Compress images, ditch the heavy animations, and test on mobile.


Bonus: Social proof above the fold. If you have logos, testimonials, or numbers — put them where people see them before scrolling.


Fix these 3 things and I guarantee your conversion rate improves. If you want a full audit or a ground-up rebuild, that's what Devhaus does.