The government sets MSP (Minimum Support Price) for crops every year. In theory, it's a safety net. In practice, most farmers sell to middlemen at 20-40% below MSP because they can't access mandis, don't have transport, or simply can't wait.

The result? A farmer growing rice gets ₹2,100/quintal when the MSP is ₹2,300. The same rice reaches a restaurant at ₹4,000+ after 3-4 middlemen take their cut.

We're cutting through the chain.

At Dhaan, we go directly to farmers and buy at prices above MSP. No bargaining, no delays, cash on pickup. Then we sell to restaurants and hotels at competitive bulk rates — still cheaper than what they'd pay through traditional supply chains.

Everyone wins:

• 🌾 Farmers get 10-20% above MSP

• 🍽️ Restaurants get fresher produce at better rates

• 🚫 Middlemen get removed from the equation

We're starting with rice, wheat, and seasonal vegetables in select regions. If you run a restaurant, hotel, or cloud kitchen — join our marketplace to get access to farm-direct produce.

If you're a farmer or know one who deserves a better deal, reach out. We want to talk.