ChatGPT writes generic junk because you skip these 4 fields
Most "content prompts" fail for the same reason: you paste them empty.
If you leave [BUSINESS], [CUSTOMER], [OFFER], and [VOICE] blank, the model fills them with a fake agency that "helps entrepreneurs unlock their potential." That's why it sounds like everyone else.
Fill these four before you generate anything:
Business — what you actually sell. "Done-for-you Meta ads for local gyms," not "marketing."
Customer — one person. "Gym owner who posts twice a month and hates writing captions."
Offer — the thing they buy and the result. Price if you have it.
Voice — how you talk when you're tired. Short. Direct. No hype.
Then give the model one job. A week of posts. Or 20 hooks. Or one ad. Not all three.
The output still needs a 10% edit. That's the point — you're shipping, not waiting for a writer.
That's the whole system inside Content Machine.
