Two years ago I was running live webinars every single week.

Every Tuesday at 7pm. Set up slides, tested my mic, waited for people to join, delivered the whole presentation, answered questions, chased follow-ups.

About 6 hours of my week, all told. Setup, delivery, follow-ups, admin.

And if I missed a week? Zero sales that week. Hard stop.

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Here's what changed when I switched to an evergreen (automated) webinar model:

Week 1: Built the recording once. Set up the registration page. Wrote the email sequence. Took me about 3 full days.

Week 2: The webinar started running on autopilot. People registered, watched on their own schedule, got the pitch, clicked the link.

Week 3: First two sales came in while I was asleep. Not joking.

Month 2: The funnel was generating consistent revenue. I optimized the registration page headline and saw a 22% jump in conversions — without touching anything else.

Month 4: Added a small paid traffic budget. The funnel was profitable within 11 days.

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The thing nobody tells you about evergreen webinars is that the hard part isn't the tech.

The hard part is trusting the system to work without you watching it every second.

Once you build that confidence — and you shift your energy from delivering the same presentation weekly to optimizing a funnel that runs itself — everything changes.

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If you're a coach, consultant, or course creator still running live webinars every week, I'm not saying they don't work.

I'm saying you could record it once and let it work for you forever.

Happy to answer questions about how I structured mine. Drop them below.