Everyone thinks startups fail because they build the wrong thing.

The data says otherwise. Most startups fail because they never figure out distribution.

You can build the best product in the world — if nobody knows it exists, it dies. Here's what actually kills early-stage founders:

• They don't know where their audience lives. They post on Twitter to 47 followers and wonder why nothing happens.

• Their content sounds like AI slop. Generic, sales-y, zero personality. The algorithm buries it.

• They launch once and give up. One Product Hunt launch, 5 upvotes, then silence.

• They waste weeks on the wrong channels. Reddit when they should be on LinkedIn. Cold email when they should be doing community outreach.

The founders who win aren't better builders — they're better at getting in front of the right people with the right message.

That's exactly what we built Farcast to solve. AI that finds your ICP, maps the channels they actually use, generates content that doesn't sound like a robot, and surfaces warm leads who are already talking about your problem.

Stop guessing. Start growing.