Ran wholesale accounts for a few years now and the #1 mistake I see sellers make isn't pricing too high — it's reacting too slow.

Amazon's Buy Box algorithm weighs price heavily, but it also weighs price stability + fulfillment consistency over a rolling window. Sellers who manually reprice once or twice a day get crushed by competitors (or bots) who adjust every few minutes. By the time you've noticed you lost the box, you've already lost hours of sales.

A few things that actually moved the needle for my accounts:

• Set a floor price based on true landed cost + minimum margin, not just competitor price minus a cent. Race-to-the-bottom pricing wars kill wholesale margins fast.

• Repricing frequency matters more than repricing logic. Even a simple rule checked every 2 minutes beats a smart rule checked twice a day.

• Track Buy Box win rate per SKU weekly, not just revenue. You'll often find 20% of your catalog is silently losing the box and dragging down overall sales velocity.

Built automation around this exact problem after getting tired of manually adjusting prices between sourcing trips. Happy to answer questions if anyone's wrestling with repricing strategy for their wholesale catalog.