Most independent restaurants are getting squeezed by the same problem: they're buying produce from a distributor that bought from a broker that bought from a middleman that bought from a farm.

By the time that lettuce hits your kitchen, it's 4-5 days old and marked up 3x.

The direct-to-farm model isn't new — but accessing it has always been a pain. You'd have to cold call farms, negotiate deals one-off, hope they show up reliably.

That's what FieldFresh is fixing.

We're building a marketplace where restaurants can connect directly with vetted local farms. Search by ingredient, see real-time availability, order direct.

Farms list for $29/month. Restaurants browse and order for free.

If you're a farmer selling to restaurants — or a chef tired of distributor markups — check us out at whop.com/fieldfresh.

Hey, welcome to FieldFresh 🌱

You're now part of a direct network connecting local farms to restaurant buyers. Here's how to make your listing work for you:

1. Set up your farm profile

Add your location, what you grow, and your typical harvest windows. Restaurants search by ingredient and season — the more specific you are, the more orders you'll get.

2. Update your availability weekly

Chefs plan menus 1-2 weeks ahead. Post what's ready to harvest and what's coming up. Fresh availability = more orders.

3. Use the Farmer Community chat

Connect with other listed farms, ask questions, share what's working. This is your network — use it.

4. Set competitive pricing

Research what similar farms charge. Your $29/month membership has zero per-sale commission — you keep everything.

Questions? Drop them in the Farmer Community chat. Let's build something real here.

— FieldFresh Team