Ran the numbers on a few DTC stores in the $50k-$500k/mo range recently. Average cart abandonment sits around 70%. Most brands throw a 3-email Klaviyo flow at it and call it done — maybe claws back 5-10% of that lost revenue.

Here's the thing nobody talks about: a human calling within a couple hours of drop-off converts wildly better than any email sequence, because you can actually address the objection in real time (shipping cost, sizing doubt, payment friction, whatever it was). Email just hopes the same discount code fixes everyone.

We've been testing this with a small batch of stores — dialing every abandoned cart same-day instead of relying purely on automated flows. The recovery rate is not close. It's not a replacement for your email/SMS flows, it's the layer on top that catches the carts that were never going to open an email anyway.

If you're running a Shopify brand in that revenue range and haven't tried a calling layer on top of your recovery flows, it's worth testing on even just your highest-value abandoned carts (>$100 cart value) before rolling it out wider. Happy to share more of what we learned if useful.