Most people don't realize they're overpaying for things that lose 40-60% of their value the moment they're unboxed.

I've been buying and selling used goods for years. Here's what I've learned:

The 70% rule: Never pay more than 70% of retail for anything used. If it's electronics, aim for 50% or less — depreciation is brutal.

Where the deals hide: Estate sales, pawn shops, and liquidation lots are goldmines. But the real edge? Online marketplaces where sellers don't know what they have. I once bought a vintage Omega watch listed as "old broken watch" for $45. Sold it for $1,200 after a $30 cleaning.

The flip formula is simple:

• Source underpriced items in categories you understand

• Clean, photograph, and list them where buyers actually are

• Price 20-30% below retail but well above your cost

• Repeat

The hardest part isn't finding deals — it's knowing what's actually worth buying. That takes reps.

I built FlipYard to be the marketplace where people who get it can find deals, trade, and connect. No algorithms burying your listings. No massive platform fees eating your margins. Just a community of people who know the value of secondhand.

If you're tired of overpaying or sitting on stuff that's collecting dust — this is the spot.