I've audited over 50 real estate agents' social media accounts in the past year. The same mistakes keep coming up.

Here are the 3 biggest ones:

1. Posting listings and nothing else

Nobody follows you to see MLS screenshots. They follow you to learn about their neighborhood, see your personality, and trust you enough to hand over the biggest purchase of their life. Mix in market updates, client stories, and local content.

2. Boosting posts instead of running real ads

The "Boost Post" button is Facebook's way of taking your money with minimal results. Set up actual lead gen campaigns in Ads Manager with a proper audience, offer, and landing page. The difference in cost-per-lead is usually 3-5x.

3. No follow-up system

You're generating leads but not responding within 5 minutes. Speed to lead is everything in real estate. If you don't have an automated follow-up sequence, you're leaving deals on the table.

If any of this sounds familiar, that's exactly what we fix at Foretrick Media. We handle your entire social presence so you can focus on showing homes and closing deals.

DM me "AUDIT" and I'll review your social media for free.