Most e-commerce brands hemorrhage money on delivery without even knowing it. After managing logistics for dozens of online sellers, here are the 3 biggest mistakes I see:

1. No carrier diversification. Relying on a single carrier means you're at the mercy of their pricing and delays. Smart brands split volume across 2-3 carriers and route based on zone, weight, and speed.

2. Ignoring last-mile costs. Last-mile delivery accounts for 53% of total shipping costs. If you're not optimizing route density and delivery windows, you're burning cash on every order.

3. Reactive instead of proactive customer comms. "Where's my order?" tickets kill your support team. Automated tracking updates with proactive delay alerts cut WISMO tickets by 40-60%.

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