The 3 marketing assets every small business needs before spending a dollar on ads
Most small businesses burn money on ads before they have the basics in place. I've seen it hundreds of times.
Before you spend a single dollar on paid traffic, you need these three things locked in:
1. A landing page swipe file
Not a template ā a swipe file. Study 10-15 high-converting pages in your niche. Screenshot the headlines, CTAs, social proof placement. When you build yours, you're not guessing ā you're remixing what already works.
2. A 5-email welcome sequence
Someone signs up and gets... nothing? That's money walking out the door. Map out 5 emails: welcome ā story ā value ā case study ā offer. Takes 2 hours to write. Prints money for months.
3. A content calendar framework
Not "post on Monday and Wednesday." I mean a repeatable framework: what topics, what formats, what hooks. Batch it. One hour of planning saves 10 hours of "what should I post today?"
Get these three right and your ads will actually convert when you turn them on.
I built GrowthKit to give small business owners exactly these kinds of assets ā ready to download and implement, no fluff. If you're tired of figuring it out alone, come check it out.
