Create a win back series on Mailmodo

This guide will walk you through setting up an automated process that detects when a customer has churned and seamlessly enroll them into a personalized email series.

The end goal? Reigniting their interest and getting them back on board with your product. By the time you've finished this article, you'll have a fully functional email series that delivers precisely-timed, customized messages, transforming churn into a second chance for engagement, and growth.

Catching all churned customers

To automatically make sure all churned customers can enter into the series, we’ll need to create a new segment that targets all customers that become churned. If you don't know how to create a new segment, you can reference this guide and come back once you are at step 2/3 for creating a new segment.

You’ll want to select “whop_all_contacts” in the “Contacts belong to” field, create an exception next to that button and select all options that contains the phrase “whop_” in the “but does not belong to” field.

After you have selected all of the contacts, click Next and create your segment, you will not need to worry about creating conditions.

Creating a email journey

After creating your segment, you can head over to create an email journey for those churned customers.

Select “Contact enters or leaves a segment”.

Select “Contact enters a segment” and choose the win back segment you’ve just created.

Our recommended flow to start

We generally recommend following a formula of

  1. Wait until a specific time of the day (We prefer the afternoon or evening as that's when most people are able to see emails)
  2. Send campaign email
  3. Wait 24 hours
  4. Send follow up campaign email
  5. Create condition
    1. If customer has clicked on email → Send custom campaign
    2. If customer has not clicked on email → Send custom campaign

With this method, you’ll be able to send multiple emails to your customers at peak hours for email engagement and tailor further emails depending on their actions.