Listing & Sales


Merchants play a vital role in creating a vibrant and diverse marketplace on Whop. To ensure a seamless experience for both sellers and customers, we have established clear guidelines for listing and selling digital products on Whop’s Marketplace. This section outlines essential aspects that merchants should consider when engaging with our platform. While this guide provides an overview, we recommend that all merchants also review our full Terms of Service (ToS) for a deeper understanding of our policies.

1. Guidelines for Selling on Whop

1.1. User Guidelines

At Whop, we value transparency, quality, and ethical practices. Our merchants are expected to adhere to our user guidelines to create a positive and trustworthy environment for all participants. By following these guidelines, merchants contribute to fostering a sense of community and credibility within the Whop marketplace.

1.2. Accessing Guidelines

Merchants can easily access these essential guidelines during the sign-up process and on the business dashboard's settings page. However, for a comprehensive understanding of our policies and expectations, merchants are encouraged to refer to our complete Terms of Service (ToS), where they will find in-depth information regarding their responsibilities and privileges.

2. Listing Digital Products

2.1. Digital Product Variety

Merchants have the opportunity to offer a wide array of digital products, including access to online communities, courses, valuable resources, and more. We encourage merchants to explore the potential of their digital offerings, ensuring that they align with Whop's guidelines and standards. It is important to note that any content deemed illegal, such as not safe for work (NSFW) materials, involvement in illegal activities, and similar, is strictly prohibited on the platform. For a comprehensive list of what is allowed and what is not, please refer to our Terms of Service (ToS).

2.2. Accurate Descriptions

When listing digital products, it's crucial to provide potential customers with accurate and detailed descriptions. Clear descriptions help customers understand the value and functionality of the product, ultimately leading to a better buying experience.

3. Payment and Payout Process

3.1. Secure Payments

Whop prioritizes secure payment processing, partnering with trusted platforms such as Stripe, PayPal, and Whop as the Merchant of Record. This ensures that customers' payments are processed safely and efficiently, promoting trust in the marketplace.

3.2. Transparency in Fees

Merchants can expect transparency in fee structures. Our business dashboard offers a breakdown of fees, including taxes, affiliate fees, and processing charges. This transparency empowers merchants to make informed decisions about their pricing strategy.

3.3. Timely Payouts

Merchants receive payments from customers immediately upon purchase. The business dashboard provides visibility into pending amounts and anticipated processing times, allowing merchants to manage their finances effectively.

4. Boosting Product Visibility

4.1. Marketplace Presence

Merchants can amplify their product visibility by becoming part of Whop's dynamic marketplace. This provides exposure to a wide audience and increases the chances of connecting with potential customers.

4.2. Recommendation System

Whop's recommendation system enhances the customer experience by suggesting products aligned with their interests. Merchants can leverage this feature to showcase their products to relevant audiences.

4.3. Marketing Tools

Our app store offers a diverse range of tools and services designed to empower merchants in their marketing efforts. From email campaigns to promotional strategies, merchants have access to resources that can contribute to their business growth.

5. Managing Reviews and Feedback

5.1. Customer Feedback Insight

Through the business dashboard's dedicated Feedback tab, merchants gain valuable insights into customer feedback, cancellations, reviews, and the resolution center. This information empowers merchants to address concerns proactively and improve their offerings.

5.2. Proactive Customer Engagement

Merchants have the opportunity to engage directly with customers, addressing concerns and providing assistance when needed. By fostering open communication, merchants can contribute to a positive customer experience.

It's important to note that while this guide provides a comprehensive overview of merchant guidelines for listing and sales on Whop, it is not a substitute for our detailed Terms of Service (ToS). We encourage all merchants to thoroughly review our ToS to ensure a complete understanding of our platform's policies and expectations. These guidelines are in place to create a secure, transparent, and thriving marketplace for all users. Feel free to copy and paste this article into your preferred document editor. If you have any further questions or require additional assistance, please don't hesitate to reach out.