I've talked to dozens of SMB owners and indie creators about their analytics setup.

Almost all of them track the same things: pageviews, follower count, revenue. And almost all of them have no idea why those numbers go up or down.

Here's the thing: vanity metrics tell you what happened. Behavior metrics tell you why.

A few swaps that actually move the needle:

Instead of: Total signups

Track: Signups who completed a core action within 48 hours

→ Real activation rate. If it's below 30%, you have an onboarding problem, not a traffic problem.

Instead of: Monthly revenue

Track: Revenue per activated user

→ Growth looks great until you realize you're churning your best users and replacing them with worse ones.

Instead of: Social followers

Track: Content-to-conversion rate by format

→ Which posts drive clicks, signups, or purchases? Double down. Cut the rest.

Start by answering one question: What does a successful customer actually do differently in their first 7 days?

That one question will rewrite your entire growth strategy. Drop your business in the comments — happy to break it down.

Hey, welcome — glad you're here.

Hogwild exists because most SMBs, creators, and founders are flying blind. Making product and growth decisions on gut feel, vanity metrics, or nothing at all. This community fixes that.

How to get the most out of your membership:

1. 🐗 Hogwild Community — Introduce yourself. Tell us what you're building, what data problem you're solving, and what tools you're using. Real conversations happen here.

2. 📊 Analytics Playbooks — Weekly breakdowns, PostHog setup guides, funnel teardowns, and case studies from businesses like yours.

Start here:

• Define your one north-star metric — the single number that tells you if your business is healthy

• Post your biggest analytics question in the community chat

Data beats gut instinct every time. Let's get to work.