Angi charged a cleaner $47 for a $90 job
A house cleaner I know took a "guaranteed" Angi lead last month. The homeowner wanted a 2-hour deep clean. $90 cash.
Angi billed $47 for the lead.
That's not a marketplace. That's a tax on people who actually show up.
Thumbtack is the same machine with a different logo. You bid. Five other people bid. The homeowner ghosts half of you. The ones who do pick you already spent the budget on the platform.
If you clean houses or fix things for a living, your problem is not "more leads." It's that the lead is eating the job.
Homefront is the opposite setup: homeowners post the work, you claim it, you keep the check. $29 a month. Not $47 a pop.
If that's you, come in. If you still want to buy leads, keep buying them. Just run the math on the last ten.
