After analyzing thousands of Meta ad campaigns, the same creative mistakes show up over and over.

1. Too much text, not enough hook. Your creative has ~1 second to stop the scroll. Most people cram a paragraph into the image. AI can generate dozens of visual-first variations in minutes — test more, write less.

2. One creative, zero testing. Running a single creative and hoping it works is gambling, not marketing. The winning play is to generate 5-10 variations with different angles, hooks, and formats, then let the data pick the winner.

3. Ignoring the algorithm's feedback loop. Meta's system gives you signals — CTR, thumb-stop rate, cost per result. Most advertisers look at ROAS and nothing else. AI can ingest all of these signals and recommend exactly what to change for the next round.

The advertisers who win in 2026 aren't the ones with the biggest budgets — they're the ones who iterate fastest. That's exactly what we built Adzy to do.