The math nobody tells you about selling injury-risk recaps
Most sports content creators price their injury/DFS recaps one of two ways: a flat monthly fee that scares off new buyers, or free-with-tips that pays nothing.
Here's what actually converts: a low-friction trial + weekly price. We tested this building Player Injury Edge — a 1-day free trial into a $363.41/week plan outperforms a "cheap monthly" plan almost every time, because:
1 day is enough to prove your edge (one recap, one board, one watchlist) without giving away a full week of picks for free.
Weekly billing matches how bettors think — they decide fresh every week whether the info is worth it, so the price point should match that cadence, not lock them into a monthly guess.
Higher weekly price + short trial filters for buyers who convert, not tire-kickers. Fewer refund headaches, better LTV per subscriber.
If you're building a recap or handicapping product and still pricing month-to-month, it's worth testing a short trial + weekly plan instead. The checkout funnel matters as much as the content itself.
