ID
Idea Test Bundle DownloadsPR/FAQ Stress-Test Kit DownloadJob vs. Tool Quick-Start DownloadCustomer Survey Planner Download
Workbook and Template Pack Downloads
Module 13: The Narrative: The One-Page Brief and the Market Signal
Module 12: The User Story Board
Module 11: MVPr: Design the By-Hand Test and the Kill Line
Innovation Unpacked Mastermind
Module 10: Attack the Model: The Solo Tribunal
Module 9: The Business Model and Lasting Advantage
Module 8: Pick the Lever and the Growth Path
Module 7: The 154 Levers: Structural, Go-to-Market, and Incentives
Module 6: The 4+1 Inversions
Module 5: Find the Clusters, Then Talk to a Real Person
Module 4: Put a Number on the Gap, Then Be Willing to Kill It
Module 3: Draw the Job as a Tuesday
Module 2: Name the Job and the Person Who Does It
Module 1: Reduce It to the Immutable Truth
Idea Test Bundle DownloadsPD
PR/FAQ Stress-Test Kit DownloadJD
Job vs. Tool Quick-Start DownloadCD
Customer Survey Planner DownloadWD
Workbook and Template Pack DownloadsMS
Module 13: The Narrative: The One-Page Brief and the Market SignalMB
Module 12: The User Story BoardML
Module 11: MVPr: Design the By-Hand Test and the Kill LineIM
Innovation Unpacked MastermindMT
Module 10: Attack the Model: The Solo TribunalMA
Module 9: The Business Model and Lasting AdvantageMP
Module 8: Pick the Lever and the Growth PathMI
Module 7: The 154 Levers: Structural, Go-to-Market, and IncentivesMI
Module 6: The 4+1 InversionsMP
Module 5: Find the Clusters, Then Talk to a Real PersonMI
Module 4: Put a Number on the Gap, Then Be Willing to Kill ItMT
Module 3: Draw the Job as a TuesdayMI
Module 2: Name the Job and the Person Who Does ItMT
Module 1: Reduce It to the Immutable Truth