The Strategy Framework That Predicted Every Major Tech Shift of the Last 3 Years
In 2023, a small group of analysts predicted the AI infrastructure boom, the collapse of the "growth at all costs" model, and the rise of vertical SaaS — 12-18 months before consensus caught up.
They weren't smarter. They were using a better framework.
I've spent the last year reverse-engineering it. Here's what I found.
Why Most Strategy Fails
Most strategic thinking is just pattern-matching on the recent past. "X is growing, so more X." "Y failed, so avoid Y." This works in stable environments. It breaks completely during inflection points — which is exactly where we are right now.
The analysts who got it right weren't extrapolating trends. They were tracking constraints.
The Constraint-First Framework
Every major shift follows the same sequence:
1. A constraint loosens
Something that was expensive becomes cheap. Something that was slow becomes fast. Something that was scarce becomes abundant.
2. Adjacent behaviors become viable
When compute got cheap, training large models became viable. When deployment got easy, solo founders could run infrastructure that previously required a team of 10.
3. Incumbents react slowly
Because the loosened constraint wasn't their bottleneck — it was someone else's. They don't feel the shift until the new players have already captured the market.
How to Apply This Right Now
Ask three questions every quarter:
"What just got 10x cheaper or faster?"
Not 2x. 10x. That's the threshold where new behaviors emerge. Right now: inference costs, video generation, ephemeral compute, design-to-code pipelines.
"Who was previously blocked by this constraint?"
Those are the people about to build something. Small teams that couldn't afford dedicated AI infrastructure. Solo designers who couldn't ship production code. Individual operators who couldn't run data pipelines.
"What are incumbents ignoring because it doesn't affect their current model?"
That's where the opportunity sits. The big players are optimizing their existing products. The gap between what's now possible and what's currently offered — that's where the next wave of companies will emerge.
The Shifts I'm Watching for Q2-Q3 2026
Inference costs hitting near-zero → enables AI features in products that couldn't justify the margin hit before
Browser-native AI → eliminates the API dependency for an entire class of applications
Autonomous code agents reaching production-quality → changes the economics of software development permanently
Each of these is a constraint loosening. The question isn't whether they'll create opportunity. It's who moves first.
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Inside Insider, I cover strategic frameworks like this every week — where the industry is heading, who's positioned to win, and how to make better decisions about where to invest your time and attention. Plus engineering, design, leadership, and productivity.
