I've audited dozens of SaaS ad accounts. The same 3 mistakes show up every time:

1. Running traffic to your homepage. Your homepage is built for investors, not prospects. Build dedicated landing pages with one CTA per audience segment. Conversion rates jump 2-3x overnight.

2. Optimizing for clicks instead of signups. Cheap clicks feel good in the dashboard but mean nothing if they don't convert. Set up proper downstream tracking — optimize for trial starts or demo requests, not link clicks.

3. Ignoring your best channel: content. Paid ads get you in the door. Content keeps you top of mind. The best-performing SaaS companies we work with run a 60/40 split — 60% content distribution, 40% direct response.

If any of this sounds familiar, that's exactly what we fix at Intervision. One project, one price, real results for SaaS teams that are done wasting budget.

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