I've managed ad campaigns for dozens of restaurants and the same 3 mistakes come up every single time.

1. Boosting random posts instead of running real campaigns

That "Boost Post" button on Instagram? It's burning your money. It optimizes for engagement (likes, comments) — not for people who will actually walk in and order food. Real ad campaigns let you optimize for reservations, website clicks, or directions to your location.

2. Targeting "everyone within 25 miles"

Your ideal customer isn't everyone. A fine dining spot and a fast casual joint have completely different audiences. We narrow it down by age, dining habits, income level, and even competitor interest targeting. Tighter audience = lower cost per customer.

3. No tracking, no learning

If you're not tracking which ads drove actual orders or reservations, you're flying blind. We set up conversion tracking on day one so every dollar is accounted for. No guessing.

These are fixable problems. If your restaurant is spending on ads but not seeing a clear return, your setup probably needs work — not more budget.

We help restaurants and hospitality businesses fix this. DM me or check out what we offer.