I'm Ali Shayan, founder of KhanWork and creator of KhanCircle. I built my agency from scratch, and now I help freelancers and agency owners...
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Ali ShayanProfile picture@alishayan·5d

Class tonight at 7:00 PM PKT, starting shortly

weekly live class is tonight at 7:00 PM PKT, starting shortly.


join here:


7:00, not 7:30. the time moved because prayer is at 7:45.


three things tonight, all of them from DMs this week:


  1. picking one kind of client and saying so out loud. how you choose the group, and the one line that goes at the top of your profile so a stranger knows in four seconds whether you're for them.


  1. you sell what you build, so you get paid like a builder. "I do WordPress", "I do GHL", "I do 2D animation". same work, said as an outcome the client can picture, moves your rate more than getting better at the work does.


  1. fixed price or hourly, and how to scope so the budget survives. we'll do it on a real example.


bring the thing that's actually stuck. and if you've never said anything in here, you can just turn up and listen, nobody has to speak.


see you at 7, Inshallah.

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Ali Shayan@alishayan·18h

Yes, paid discovery, and I would not quote a legacy setup any other way.


The reason is simple. When you quote blind on something you have not seen inside, you are not pricing the work, you are pricing your own optimism. Then you find the thing nobody documented and you either eat the cost or have an awkward conversation. Both are worse than charging for the look.


How I would put it to the client: a small fixed fee to map what exists now, what it talks to, and where it breaks, and you hand back a written scope with a real number on it. Say plainly that the discovery fee comes off the build if they go ahead. That removes the only objection they actually have, which is paying twice.


The other thing it does is qualify them. Someone who will not pay for discovery was usually never going to pay properly for the build either, and you find that out after a few days instead of a few weeks.


And agreed on the time saved point. Hours saved is evidence. Revenue is a promise you cannot keep on someone else's behalf.

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Ali ShayanProfile picture@alishayan·6d

Class tomorrow, Friday 7:00 PM PKT. Here's the agenda

weekly live class is tomorrow, Friday at 7:00 PM PKT. not 7:30, the time moved because of prayer at 7:45.


join here:


three things came out of my DMs this week, so this is the session:


  1. narrowing down to one kind of client, out loud. someone in here finally did it this week. he went from answering every brief to picking one group and saying so. we'll go through how you choose the group, and the one line you put at the top of your profile so a stranger knows in four seconds whether you're for them.


  1. you sell what you build, so you get paid like a builder. "I do WordPress", "I do GHL", "I do 2D animation". all true, all priced like labour. i'll show you how to say the same thing as an outcome the client can picture, and why that one change moves your rate more than getting better at the work does.


  1. fixed price or hourly, and how to scope so the budget survives. this keeps coming up and i keep seeing people guess. we'll do it properly on a real example.


if you asked me something this week it's on that list. if yours isn't, drop it in the comments tonight and i'll add it.


and if you've been quiet in here, you can just turn up and listen. nobody has to speak.

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Ali ShayanProfile picture@alishayan·Sep 28

This week's challenge: 5 DMs before bed

quick one this week and it takes about twenty minutes.


send five real outreach DMs today, before you sleep. that's the whole challenge.


real means five different businesses or people you actually picked, each with a first line written for them. not the same message pasted five times, and not something ChatGPT wrote about how you're passionate about helping brands grow. if you don't know where to start, pick one kind of business you could genuinely help and go find five of them on Instagram.


then report the number you sent. not the replies. replies are not the point this week and most of them wouldn't land for days anyway. five sent is a pass, three sent is worth posting too.


drop your number in the comments when you're done and i'll go through them tomorrow. if you've never sent one of these before, say so and i'll look at your first message before you send it.

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Ali ShayanProfile picture@alishayan·Sep 25

TIME CHANGE: class is at 7:00 PM tonight, not 7:30

quick and important, the class time has moved.


class starts at 7:00 PM PKT tonight, not 7:30. half an hour earlier than usual.


join here:


the reason is prayer time, 7:45 doesn't leave room for a 7:30 start. so from now on the weekly class is at 7:00 PM PKT, every Friday. same day, just half an hour earlier.


if you saw yesterday's post saying 7:30, ignore that time, it's been corrected.


the four things we're covering are unchanged:


  1. how the first earning actually happens, and what the routine looked like at the start.

  2. you already have good work and still nobody picks you. why naming one problem beats listing your skills.

  3. why your outreach gets ignored, especially if ChatGPT is writing it.

  4. turning a skill you already practice into the first paid job.


see you at 7.

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Ali ShayanProfile picture@alishayan·Sep 24

Class Friday, NEW TIME 7:00 PM PKT. Here's what we're covering

weekly live class is back tomorrow, Friday.


UPDATED: the class is at 7:00 PM PKT, not 7:30. the time moved because of prayer at 7:45. from now on it's 7:00 PM every Friday.


four things came up in here over the last week, so this is the session:


  1. how the first earning actually happens. someone asked me straight out what my routine was as a beginner, so i'll walk through what the first few months really looked like instead of the tidy version.


  1. you already have good work and still nobody picks you. why "I do UI/UX" or "I do design" loses to naming one problem for one kind of business, and how to rewrite that line in about two minutes.


  1. why your outreach gets ignored. specifically if you're pasting the business into ChatGPT and sending what it writes back. i'll show you what the client sees when they get that.


  1. you've got a skill you practice but no income from it yet. AI video, design, whatever it is. how you turn practice into the first paid job.


if you asked me something this week, it's on that list. if yours isn't, drop it in the comments and i'll add it.


and if you joined recently and haven't said anything in here yet, you can just turn up and listen. nobody has to speak.

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Ali ShayanProfile picture@alishayan·Sep 18

Class tonight, 7:30 PM PKT

weekly live class is tonight at 7:30 PM PKT.


join here:


the four things i said we'd cover, all of them came from questions asked in here this week:


  1. your gig or profile is live and nothing is coming in, and why that is almost never a pricing problem.

  2. why your outreach messages get ignored, and where to look besides Google Maps.

  3. what to call yourself, and why naming one problem beats listing your skills.

  4. scoping and pricing a real project so the budget doesn't get eaten halfway through.


i'll take whatever else is in the room after that, so bring the thing that's actually stuck.


if you joined in the last couple of weeks and haven't said anything in here yet, you can just turn up and listen. nobody has to speak.

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Ali ShayanProfile picture@alishayan·Sep 17

Class tomorrow, Friday 7:30 PM PKT. Here's the agenda

weekly live class is tomorrow, Friday at 7:30 PM PKT.


this week i'm not going to ask what you want covered, because enough of you already told me. these four came up in here this week, so this is the session:


  1. your gig or profile is live and nothing is coming in. why that is almost never a pricing problem.


  1. you're sending DMs and emails and almost nobody replies. what the first message has to do differently, and where to look besides Google Maps.


  1. what to call yourself. why "I do GHL" or "I do design" loses to naming one problem for one kind of business.


  1. a real project actually on the table. how to scope it and price it so the budget doesn't get eaten halfway through.


if you asked me something this week, it's on that list. if yours isn't, drop it in the comments tonight and i'll add it.


and if you joined recently and haven't said anything in here yet, you can just turn up and listen. nobody has to speak.

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Ali ShayanProfile picture@alishayan·Sep 11

Class tonight, 7:30 PM PKT

weekly live class is tonight at 7:30 PM PKT.


no set topic, so bring whatever is actually blocking you right now. profile, proposals, pricing, cold outreach, a client who has gone quiet on you. we'll work through it live.


join here:


nothing came in on last night's post, so we'll just start with whatever is in the room. if you've been quiet in here so far, turning up and listening counts. nobody has to speak.

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Ali ShayanProfile picture@alishayan·Sep 10

Class tomorrow, Friday 7:30 PM PKT

quick heads up, the weekly live class is tomorrow, Friday at 7:30 PM PKT.


no topic locked in yet, so drop whatever is actually stuck right now in the comments tonight and i'll build the session around what comes in. profile, proposals, pricing, cold outreach, a client who has gone quiet on you, all of it is fair game.


one line is enough. you don't need a clever question, and honestly the vague ones are usually the best ones to talk through out loud.


a lot of you joined in the last two weeks and haven't said anything in here yet. if that's you, you can just turn up and listen. nobody has to speak.

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Ali ShayanProfile picture@alishayan·Sep 7

Monday challenge: show the work

One thing a week, small enough that you can actually finish it. Here's this week's.


Post one thing you made. A page, a logo, a section of an app, a proposal you wrote, an edit you cut. Anything from the last week or so.


Rough is fine. It doesn't have to be finished and it doesn't have to be paid work. Just put it in the comments here.


Two reasons this one matters. Most people in here have work nobody has ever seen, which means nobody knows what they can do. And the announcement about the work is worth nothing. The work is the thing. Posting it here is practice for posting it everywhere else.


Under 30 minutes: pick the file, take one screenshot, write one line saying what it is and who it was for.


Then read the post above yours and say one useful thing about it. Not "nice". Something the person could actually use tomorrow.