Kinsman Labs

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Playbooks, templates and AI tools for getting clients and running a lean business. Built and used by Kinsman Labs.
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Welcome to Kinsman Labs.

Everything in this store comes out of how we actually run the business: getting found on Google, getting recommended by AI tools like ChatGPT, and sending cold email that people reply to. We wrote it all down because we couldn’t find guides that told you which advice was backed by real data and which was somebody’s opinion.

What’s here

  • SEO & AEO Master Guide: how to rank on Google and get cited in AI answers.

  • Cold Email Master Guide: how to set up, write and send cold email that lands in the inbox and gets replies.

  • Inbound + Outbound Bundle: both guides together for less.

  • The Build-First Agency: the full system for starting a web design agency, with both guides included.

Every guide comes with a full edition, a shorter consolidated edition, a 2-page quick reference, and a copy-ready pack of the templates, prompts and checklists.

Where to start

Grab one of the free quick references first. Each one is the whole system on 2 pages, and it’ll tell you pretty fast whether the full guide is worth it to you.

  • SEO & AEO Quick Reference: whop.com/kinsmanlabs/seo-aeo-quick-reference

  • Cold Email Quick Reference: whop.com/kinsmanlabs/cold-email-quick-reference

Already bought one?

If you buy a guide and later want the bundle or the full system, message us with your receipt. We’ll credit what you already paid.

What’s coming

We’ll post practical tips here as we go, along with new template packs, guides and others tools as they’re ready.

Got a question about anything in the store? Drop it in the comments. We read everything.

Kinsman Labs