Who Am I? I've been running packaged food businesses for 13 years. Our products are sold in 25 countries around the world, both online and offline. I built my businesses myself, so I've been through everything and done it all. From the initial product idea, to product formulation and development, label creation, label compliance, export and import processes, sales and marketing strategy, working with factories, deciding which retailers/online stores are right for your product, and of course, selling the product.

Don't be one of the many people that has an idea but is too afraid to make it happen. It's not as hard as you think, and you will have me to guide you through the process and make sure you avoid a lot of common mistakes.

I can assist with any aspect of starting, launching and running your food business. Bring any and all questions, problems, ideas, and I will help you out. Think of me as your unofficial partner that's on your side that has the specific knowledge and expertise you won't find on Reddit or ChatGPT. I will also help you by making connections if needed (factory, broker, designer, etc).

If you'd like to learn more about me, check out my LinkedIn: https://www.linkedin.com/in/reid-edgar-26b38b21/

I look forward to speaking with you and empowering you to be the best entrepreneur you can be!

Hey, welcome to Launch My Food Biz — glad you're here.

You've taken one of the most important steps: deciding to actually do this instead of just thinking about it.

Before our session, here's what I'd love you to do:

1. Write down your top 3 needs. The more specific, the better. No question, thought or idea is too basic or too specific. I love to get in the weeds, so bring anything and everything and I can help you with it!

1. Tell me where you are right now. Do you have a product idea? A recipe? Are you already making sales? Or starting from zero? Knowing your starting point helps me give you the most relevant guidance.

1. Think about your "why" and your goals. When speaking to people about owning a business, the first question I always ask is "what is your goal?" I tailor my advice and suggestions based on what your goal is. If you only want to develop a small, local business to take care of you and your family, that will be a different conversation compared with someone who wants to have $1 million in sales by next year. Why do you want to build this business? Make sure you know this before our call.

See you soon. Let's build something real. 🚀