Quick intro — I'm Bihandu Gomiya, founder of Lever & Lens. We publish premium operating playbooks for small business founders. Just launched our first product and wanted to share it with this community.
THE PROBLEM I SET OUT TO SOLVE
Every marketing analytics solution falls into one of two buckets: $19 ebooks that teach you nothing useful, or $99/mo SaaS dashboards that lock your data inside someone else's database. Small business founders running serious businesses ($500K–$50M revenue) deserve a third option.
WHAT I BUILT
The ROI Mastery Toolkit — 7 components, ~85 pages, 354 working formulas:
1. ROI Mastery Guide — 56-page playbook covering attribution models in depth, bot/spam filtering, LTV:CAC math, channel-by-channel measurement, reallocation frameworks
2. Templates Workbook — 8 interconnected tabs with every formula pre-built
3. ROI Command Center — a single-file HTML dashboard. No login, no database, no subscription. Your data saves to local storage and never leaves your machine.
4. 30-Day Roadmap — day-by-day execution plan
5. Audit Checklist — 50 checkpoints across 10 sections, scored
6. Marketing Reporting Pack — weekly scorecard, monthly review, quarterly board report, post-mortem templates (5 tabs + companion docx)
7. README — navigation + quick start
PRICING
$197 one-time. Component value if sold separately: $433. Lifetime access. All updates free. 30-day money-back guarantee.
WHO IT'S FOR
Founders, in-house marketers, and agency owners running businesses where marketing spend matters. Works for B2B and B2C, e-commerce and SaaS. Both transactional and subscription LTV are explicitly covered in the math.
WHY I'M POSTING HERE
I'd love this community's feedback. If you pick it up, the audit checklist alone (Day 1 of the roadmap) will probably surface 3-5 gaps in your tracking that are costing you money right now. That's the fastest way to test whether the toolkit is worth $197 to you.
Drop questions in the replies — happy to go deep on any component.
