Most first digital products fail because they try to be a business
A first product is not a brand. It is one result, sold once, delivered without you on a call.
The pattern that works:
Name 20 real people you can message this week
Write the problem they already pay to solve
Ship the smallest thing that gets that result — a playbook, templates, a short course
Put it on a checkout and send the link to those 20 people
If you cannot explain the result in one sentence, you do not have an offer yet. Shrink it until a beginner would say "that's me."
That is the whole game for sale one. Audience, funnels, and content systems come after someone has paid.