I've worked with dozens of plumbers, roofers, and dentists on their Google ads. Here's what I see every time:

They're running standard Google Ads — broad keywords, generic landing pages, competing against national brands with 10x their budget. And they wonder why they're paying $40+ per click with nothing to show for it.

Meanwhile, Google Local Service Ads exist. They charge per LEAD, not per click. Your business shows up at the very top of search — above regular ads. And you only pay when someone actually contacts you.

The problem? Most local business owners either don't know about LSAs, or they set them up wrong and get terrible results.

I spent the last year documenting exactly what works: the setup process, the optimization tricks, how to get the Google Guaranteed badge, and how to scale from 5 leads/week to 30+.

I put it all into a step-by-step playbook. No fluff, no theory — just the exact process that works for plumbing, roofing, dental, HVAC, and other local service businesses.

If you're running a local service business and want more customers without wasting money on ads that don't convert, this playbook is for you.

Most local businesses don’t have a lead problem.

They have a visibility problem.

You can be the best roofer, plumber, contractor, or lawyer in your city…

But if you don’t show up when someone types “best ___ near me”

You don’t exist.

Referrals are great.
But referrals don’t scale.

The real growth happens when your business shows up at the exact moment someone is ready to hire.

That’s where consistent leads come from.

Ever checked where you show up on Google lately?