One thing I keep noticing with small businesses is how much work we accidentally make customers do before they can even give us money. 😂
If somebody lands on your page, can they tell what you do, who it is for, what they are actually getting and what happens after they pay you?
Because if I have to investigate your business like I’m solving a cold case before I can figure out how to buy something, we already have a problem. 😭
And I’ve been looking at my own businesses through this lens too. Not just asking whether everything looks pretty, but whether the actual path makes sense from finding me to understanding the offer to purchasing it to knowing what happens next.
Clarity is not boring. It removes friction.
The easier you make it for the right customer to understand what you do, the easier you make it for them to choose you.

