Five email flows written out in full, so a small beauty or skincare brand can paste them into Klaviyo or Shopify Email, swap in its details, and switch them on.

What’s inside:
• Welcome flow: 4 emails over 7 days, with the signup code, founder story, real-review email, and last call
• Abandoned cart flow: 3 emails (1 hour, 24 hours, 72 hours) plus 2 browse-abandonment emails
• Post-purchase flow: thank-you, how-to-use, review request, and a reorder reminder timed to how long the product lasts
• Win-back flow: 3 emails for customers who’ve gone quiet, plus a sunset email to keep your list clean
• VIP flow: 3 emails for repeat customers, with input and early-access examples
• Every email has a subject line, preview text, body, button, timing, and filters, filled in for an example skincare brand
• Setup checklist, 30 subject lines, merge tags for both tools, and a swap table for haircare, cosmetics, nails, and body care

Who it’s for: Shopify beauty and skincare brand owners writing their own emails, and freelancers who set up email flows for those brands.

One-time purchase, delivered as a course you can open on any device. Copy templates with made-up example brands and numbers, not coaching, and not a promise of opens or sales.