Plan and send a calm Black Friday / Cyber Monday email sequence for a small Shopify brand.

What’s inside:
• A 6-week BFCM timeline from early access through thank-you week, mapped to the 2026 dates (Black Friday Nov 27, Cyber Monday Nov 30)
• An offer-planning worksheet with clearly labeled example numbers (not forecasts): offer lanes, stack rules, a margin check, and a segment checklist
• 8 paste-ready emails: VIP / early access (3), launch, mid-sale, last call, Cyber Monday, and thank-you, each with subject, preview, body, button, and timing for Klaviyo or Shopify Email
• Subject line bank and a short compliance / honesty checklist
• Setup checklist plus niche swap notes (beauty example brand, with swaps for coffee, candles, pet, apparel, and supplements)

Who it’s for: small Shopify brand owners and freelancers writing BFCM emails themselves.

One-time purchase, delivered as a course you can open on any device. Templates with a made-up example brand; not coaching and not a promise of opens or sales.