If your product photos look "fine" but aren't converting, it's almost always lighting.

After shooting for dozens of perfume and skincare brands, these are the 3 mistakes I see constantly:

1. Flat front lighting

Most people blast light straight at the product. This kills dimension. Instead, try a single key light at 45° with a small reflector on the opposite side. Instant depth.

2. No backlight on glass/transparent products

Perfume bottles, serums, anything in glass — they look dead without backlight. Place a strip softbox directly behind the product and let the light pass through. Game changer.

3. Wrong color temperature for the mood

Warm tones = luxury, premium feel. Cool tones = clinical, tech. If you're shooting high-end fragrance with 6500K daylight, you're working against yourself. Dial it down to 3500-4000K.

These 3 fixes alone have helped my clients see 2-3x better engagement on their Instagram product posts.

I break down my full setups and workflows inside Luxe Lens Studio — free to join.