I've worked with dozens of B2B startups and SaaS companies on their marketing. The same three mistakes show up almost every time:

1. Spending on ads before nailing messaging

If your landing page can't convert organic traffic, paid traffic won't save you. Fix your positioning and copy first. Run it past 5 people in your ICP. If they can't explain what you do in one sentence after reading your homepage — it's not ready.

2. Treating content as a checkbox

Posting a blog every week means nothing if it's not built around search intent your buyers actually have. One deeply researched piece that ranks > 10 generic posts.

3. No attribution, no learning

If you can't tell which channel drove your last 10 customers, you're flying blind. Set up proper UTM tracking and a basic CRM pipeline before you scale anything.

Fix these three things and you're already ahead of 80% of startups burning cash on marketing.

If you want a team handling this for you — that's exactly what we do at MarketEdge.