I've redesigned dozens of websites for small businesses. Same mistakes every time. Here's the cheat sheet:

1. No clear call-to-action above the fold. Visitors land on your page and have no idea what to do. Fix: one button, one action, visible without scrolling.

2. You're writing for yourself, not your customer. "We're passionate about delivering solutions" means nothing. Write what the customer gets: "Get a new website in 2 weeks."

3. Slow load times. If your site takes more than 3 seconds, half your visitors are gone. Compress images, ditch the heavy plugins, pick better hosting.

4. No mobile optimization. 60%+ of your traffic is mobile. If your site looks broken on a phone, you're burning money.

5. No social proof. Reviews, testimonials, client logos — put them front and center. People buy from businesses other people trust.

Fix these five things and your site starts working for you instead of against you. That's exactly what we do at Maysa Strategy Partners — strategy-first web design for small businesses that want real results.